Impactful Content Created for Environmental Sustainability, Higher Education, and Non-profit Impact
Resource Environmental Solutions Cut Sheet
What They Wanted - A cut sheet detailing services the environmental solutions provider offers and positioning the company as the best resource for those services.
What I Did - Researched the company's service history, collaborated with the marketing director, and interviewed the frontline sales representative to understand the highlighted environmental solution, target audience, and best tone for the content. Developed copy that speaks directly to the company's right-fit client.
Why It Worked - The copy is consistent in language, tone, and complexity to other content the company has produced. It also filled a gap in the sales team's resources, meeting their immediate need for additional communication materials.
TS Designs White Paper
Hemp. A Challenge to Bring It Home Again
What They Wanted - A white paper that would position the company as a go-to for building a domestic supply chain in the industrial hemp industry.
What I Did - As part of the white paper team, I spearheaded the content with a deep dive into the history of industrial hemp, interviews with experts, and copy that aptly reflects the knowledge of the company's CEO and team.
Why It Worked - The timing was perfect to address questions about the potential for building a domestic industrial hemp supply chain in the US. The paper adequately combines history and current challenges to do just that. If you're thinking history sounds B-O-R-I-N-G, think again. The conversational tone makes it feel like you're sitting down to coffee with the CEO.
Cynosura Consulting, LLC, Press Release
Cynosura Consulting Partners with Industry Leaders...
What They Wanted - A press release to highlight an upcoming panel discussion while announcing to the outdoor industry, "We're open for business!"
What I Did - I caught the attention of prominent outdoor industry newswires on behalf of my client. Credit the strong lead, choice quotes, and narrative style with the win.
Why It Worked - The who, what, when, where, and how covered the nuts and bolts. The headline and lead told the readers why this bit of news mattered, and well-chosen quotes wrapped up the succinct package.
Higher Education - Medical Research
UNC School of Medicine, NC Translational and Clinical Sciences Institute (NC TraCS)
Harnessing Data to Improve Patient Care
What They Wanted - An article that educates on the significance of using healthcare data to conduct research, spotlights UNC's partnership with The National Patient-Centered Clinical Research Network (PCORnet), and celebrates the Congressional reauthorization of the Patient-Centered Research Institute (PCORI).
What I Did - Collaborated with NC TraCS to interview their Principal Investigators and draft a convincing article that communicates the growing role of patient data in healthcare research.
Why It Worked - It's successful in demonstrating the benefits of research based on patient data without putting the reader to sleep. Weaving the investigators own words into the article presents a compelling story that celebrates the innovative advances of modern medical research and improved patient care.
Triangle Community Foundation, News Article
Creative Fundraising, the Philanthropic Response, and the Economic Impact of COVID-19 on Local Arts Organizations in the Triangle
What They Wanted - A story that highlights the response of artists, arts organizations, and arts appreciators to the COVID crisis, which has had major impact on the arts industry.
What I Did - Crafted a compelling story based on interviews with executive directors whose fingers are on the pulse of the local arts landscape, weaving their emotions into the facts about funds raised and artists supported.
Why It Worked - Emotional storytelling peppered with facts about a genuine need in the community, it's equally heartwarming and heartrending and likely to bring in additional funding... which makes it an all-around win.