Content Creator and Content Strategist Julie J. Novara
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Impactful Content Created for Environmental Sustainability, ​Higher Education, and Non-profit Impact

Environmental Sustainability

Environmental Solutions Image
White paper for sustainable apparel manufacturer
Press release - outdoor industry and hemp
Resource Environmental Solutions Cut Sheet
RES Solutions

What They Wanted - 
A cut sheet detailing services the environmental solutions provider offers and positioning the company as the best resource for those services. 

What I Did - Researched the company's service history, collaborated with the marketing director, and interviewed the frontline sales representative to understand the highlighted environmental solution, target audience, and best tone for the content. Developed copy that speaks directly to the company's right-fit client.

Why It Worked - The copy is consistent in language, tone, and complexity to other content the company has produced. 
It also filled a gap in the sales team's resources, meeting their immediate need for additional communication materials.
See the Solution

​TS Designs White Paper

Hemp. A Challenge to Bring It Home Again

What They Wanted - 
A white paper that would position the company as a go-to for building a domestic supply chain in the industrial hemp industry.

What I Did - 
As part of the white paper team, I spearheaded the content with a deep dive into the history of industrial hemp, interviews with experts, and copy that aptly reflects the knowledge of the company's CEO and team.

Why It Worked - The timing was perfect to address questions about the potential for building a domestic industrial hemp supply chain in the US. The paper adequately combines history and current challenges to do just that. If you're thinking history sounds B-O-R-I-N-G, think again. The conversational tone makes it feel like you're sitting down to coffee with the CEO.
Bring it home

​Cynosura Consulting, LLC, Press Release

Cynosura Consulting Partners with Industry Leaders...

What They Wanted - A press release to highlight an upcoming panel discussion while announcing to the outdoor industry, "We're open for business!"

What I Did - I caught the attention of prominent outdoor industry newswires on behalf of my client. Credit the strong lead, choice quotes, and narrative style with the win.

Why It Worked - The who, what, when, where, and how covered the nuts and bolts. The headline and lead told the readers why this bit of news mattered, and well-chosen quotes wrapped up the succinct package.
See for Yourself!

Higher Education - Medical Research

Harnessing Data to Improve Patient Care
UNC School of Medicine, NC Translational and Clinical Sciences Institute (NC TraCS)
Harnessing Data to Improve Patient Care

What They Wanted - An article that educates on the significance of using healthcare data to conduct research, spotlights UNC's partnership with The National Patient-Centered Clinical Research Network (PCORnet), and celebrates the Congressional reauthorization of the Patient-Centered Research Institute (PCORI). 

What I Did - Collaborated with NC TraCS to interview their Principal Investigators and draft a convincing article that communicates the growing role of patient data in healthcare research. 

Why It Worked - It's successful in demonstrating the benefits of research based on patient data without putting the reader to sleep. Weaving the investigators own words into the article presents a compelling story that celebrates the innovative advances of modern medical research and improved patient care. 
Explore the rest

Non-Profit Impact

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Triangle Community Foundation, News Article
Creative Fundraising, the Philanthropic Response, and the Economic Impact of COVID-19 on Local Arts Organizations in the Triangle

What They Wanted - A story that highlights the response of artists, arts organizations, and arts appreciators to the COVID crisis, which has had major impact on the arts industry. 

What I Did - Crafted a compelling story based on interviews with executive directors whose fingers are on the pulse of the local arts landscape, weaving their emotions into the facts about funds raised and artists supported.

Why It Worked - Emotional storytelling peppered with facts about a genuine need in the community, it's equally heartwarming and heartrending and likely to bring in additional funding... which makes it an all-around win.
Get the scoop

Higher Ed and the Environment

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Link to web content for university
How Changes in Water Quality Today Impact Sustainability Tomorrow
Link to web content for university
Leading a Global Conversation on Deforestation Through Remote Sensing
NCSU College of Natural Resources News on Urban Planning
NC State Researchers Use Big Data to Boost Public Engagement in Urban Planning
NCSU College of Natural Resources on Big Data, Pests, and Pathogens
How Big Data Can Help Predict the Spread of Pests and Pathogens
Higher Ed Article on Sustainable Urban Development
Equitable Resilience: Developing Solutions to Urban Flooding in Raleigh's Walnut Creek Watershed
Article for NCSU
What's in Your Laundry?
NCSU College of Natural Resources Environmental Justice Article
The Pitfalls of Pipelines
Sustainable Buildings-NC State University College of Natural Resources
Cross-Laminated Timber Creates Sustainable Buildings, Stronger Communities
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Data Visualization Tool Allows Raleigh Residents to Monitor Development
Sustainability in a Changing Climate
Forests After Florence
Link to web content for university
Sick and Tired? There's An App for That

Non-Profit Impact

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Nonprofit annual report writing
The Mary Duke Biddle Foundation 2019 Annual Report
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Interview with Heidi Norwick, President of the United Way of Alamance
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Interview with April Durr, Former Director of Community Impact, United Way of Alamance
Story about a family who contributes to sustainable communities
Story of global impact with content created for nonprofit
Scholarship Donors for Nonprofit Impact
Content created for a nonprofit that's creating a more sustainable future
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Interview with Lori Seiler, Owner of Seiler Services, Inc.

Samples of SEO-Friendly Website Content

Graphic Design Client Website Content
Website Content for Business Coach

Other Content

Guest Blog Post
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Plan and Create My Content For Me
Logo of Content Marketing Writer for Content Strategy & Content Creation
Meet Julie
Content Strategy Services
Content Creation Services
Copywriting Services
Portfolio - Content Created by Julie J. Novara
Client Compliments
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Resources

​
© 2021, Julie Johnson Writing Services
PO Box 812
Hillsborough, NC  27278
(336) 539-1655​
​ALL RIGHTS RESERVED.
  • Home
  • Meet Julie
  • Services
    • Copywriting
    • Content Strategy
    • Content Creation Packages
    • Social Media Content Creation
  • Content Created
  • Compliments
  • Blog
  • Resources
    • Infographics
    • Content Marketing Strategy
    • Content Creation Tips
  • Contact Julie