Your organization has a voice.
Let's help people hear it.

I’m a content strategist here to turn your expertise into authentic content that speaks your audience’s language.

Julie Novara is a content strategy consultant and copywriter offering content strategy services for higher ed, mission-driven organizations, and professional service providers

Trusted by colleges & universities, professional service firms, mission-driven organizations, and agencies who trust me with their own clients.

It’s time to kick generic content to the curb.

Saying the same thing everyone else is saying just to get content out there isn’t the only way to check off that marketing to-do list…

And it certainly isn’t the best way to get (and keep!) your audience’s attention.

Get this: The average American spends 91 full days consuming media every year.*

If your content sounds like the last five articles, emails, or social posts your audience read, what reason have you given them to remember you?

You’re wasting your time.

Your team has expertise, stories, and perspectives your competitors don't.

Those are worth bringing to the conversation.

* Talker Research

Social proof for content strategy consultant and copywriter

Let's try a different approach.

Let's stop building content around a list of ideas and start building around your team's expertise.

Having a better way to turn expertise into content can mean the difference between becoming a go-to resource and becoming one more voice saying the same thing as everyone else.

When you start with your team's expertise, you'll be able to:

Turn that expertise into content more consistently.
Create content that sounds like your organization instead of everyone else.
Spend less time scrambling and more time creating work your team is proud of.

Helping organizations turn expertise into audience-centered content.

Stop sounding like everyone else.
Start creating content from the expertise only your team can offer.

1 | Capture your expertise.

Creating authentic content that talks the talk (and walks the walk!) requires your unique expertise — the kind that only YOU can share.

I'll help you discover where that expertise is scattered across your organization so your team can put it to work in your marketing.

2 | Align expertise with organizational goals & audience needs.

I’ve learned my fair share of lessons the hard way—which is exactly why it’s so important NOT to let you develop content without taking the time to align your expertise with your organizational goals and audience’s needs.

When all three are aligned, you’ll stop sounding like everyone else.

I’ve seen it work for higher ed marketers, mission-driven orgs, and professional service providers. Now, it’s your turn.

3 | Turn expert knowledge into audience language and enjoy marketing that’s sustainable — and fun again!

Fast forward a year, and your team is finally in a marketing rhythm that feels good and makes you proud.

When your content no longer sounds like everyone else’s, you'll start having the conversations you've been hoping to have all along.

And you won’t have to sacrifice your expertise to get there.

In fact, your expertise is what’ll get you there.

Let's talk.

Recommended by
AWAI's Top Copywriting Trainer
Steve Slaunwhite

You don't have to figure this out alone. Meet your strategic content partner.

You need someone on your side who understands how overwhelming it can feel trying to plan and create authentic content in a sea of generic content. And to do it without pulling every last strand of your hair out at that.

Generic content is literally everywhere these days, and for marketers in higher ed, mission-driven organizations, and professional services, trying to get your message out can feel like an uphill climb. Both directions. In the snow. On a blustery winter day.

It takes a lot of courage to survive the content world these days with all that’s pushing against you.

Every siloed department wants something from you. And they want it yesterday even though they cut your team — and the budget. “AI can help make you more efficient,” they say. “Hurry up and get that done already.”

And then, “Why didn’t that campaign work?”

I get it. And it’s why I do what I do.

I work with marketers just like you in professional services, mission-driven organizations, and higher ed institutions so you can turn your expertise into authentic content that speaks your audience’s language.

Learn more...

Here’s how we can get started:

DIY
(Guided)
__________________

You bring the motivation.
I'll bring the framework.

For confident marketers who just need a little guidance.

You'll have the tools and process you need to turn what your team knows into marketing that serves your audience and supports your goals.

Give me the tools →

Done-with-you (Collaborative)
___________________

Think of me as your extra team member who drinks less coffee (actually, I’m a tea girl!) and asks fewer questions about the office thermostat.

For teams that have the capacity but could use a little extra support.

Together, we'll build a process your team can keep using, train your team on how to use it, and make sure the expertise across your organization finds its way into your marketing.

Let's do this together →

Done-for-you
(Full-service)
_________________

Your plate is full.
I’ll empty it for you.

For the busy marketing team running in 10 directions at once.

I'll take the work off your plate completely and turn your organization's expertise into content that sounds like you and speaks your audience’s language.

Empty our plates →

"She really listened and turned complex ideas into
a clear content strategy and engaging messaging."

Working with Julie on our messaging framework was a game-changer. She really listened and turned complex ideas into a clear content strategy and engaging messaging that truly reflects our brand. Julie is a pleasure to work with – highly recommend her.

Charlotte White, Brand Designer
White Space Creative

"Julie was a joy to work with. She spent time listening and understanding my needs in order to develop a strategy to meet my goals. She provided a unique, detailed plan that was simple, but also challenged me to grow in the use of social media to grow my business. I would not hesitate to work with Julie again for future content marketing needs."

Lori Vande Krol, Productivity Consultant
Life Made Simple

Testimonial for Julie Novara from a copywriting client

"I can’t always communicate what’s in my head, and I’m not interested in adding a full-time marketing employee. Julie’s a pleasure to work with and is able to work with me to get a better understanding of what I need. She then DELIVERS perfectly. Outsourcing content creation to her just works. It saves me money, and working with Julie allows me to focus on business needs while she produces amazing marketing content as well as content we use for business operations (i.e. onboarding materials, client letters, etc.). I absolutely recommend Julie Novara for all your content marketing needs.”
Jasmine S. Galloway, CEO
Good Steward Financial Company

Ready to discover the knowledge your team has and get on your way to marketing that sounds like you and speaks your audience's language?

(Of course you are. You're the kind of marketer who knows your organization has expertise worth sharing.)

Enter your best email below, and I'll send you a FREE copy of my new guide:

The Expertise Finder: 25 Places to FIND THE EXPERTISE That Sets You Apart

Freedom Partner

Your organization has a voice.​Let's help people hear it.