You know what your organization does best.
Your marketing should make that clear.

I’m a content strategist helping your busy team turn what you know into clear, audience-centered marketing without creating more work for you.

Let's talk.

Julie Novara is a content strategy consultant and copywriter offering content strategy services for higher ed, mission-driven organizations, and professional service providers

Trusted by colleges & universities, professional service firms, mission-driven organizations, and agencies who trust me with their own clients.

Marketing matters. So does everything else on your list.

Saying something just to get content out there isn’t the best way to check off that marketing to-do list…

And it certainly isn’t the best use of your team's limited time.

When your team is busy doing the work your organization does best, it’s easy for marketing to get put off until you can get to it.

So you put something out there just to have it out there. But that isn't enough.

Your marketing needs to help people understand what you do, why it matters, and why they should trust you.

Your team has expertise, stories, and perspectives your competitors don't.

Those are worth bringing to the conversation.

Social proof for content strategy consultant and copywriter

Let's try a different approach.

Let's stop building content around a list of ideas and start building around your team's expertise.

Having a better way to turn expertise into content can make marketing easier to maintain while communicating your organization's value more clearly.

When you start with your team's expertise, you'll be able to:

Turn that expertise into content more consistently.
Create content that communicates your value and gives people a reason to trust you.
Spend less time scrambling and more time creating work your team is proud of.

Helping organizations turn expertise into audience-centered content.

Here's how we'll put your team's expertise to work:

1 | Capture your expertise.

Creating content that talks the talk (and walks the walk!) requires your unique expertise — the kind that only YOU can share.

I'll help you discover where that expertise is scattered across your organization so your team can put it to work in your marketing.

2 | Align expertise with organizational goals & audience needs.

I’ve learned my fair share of lessons the hard way—which is exactly why it’s so important NOT to let you develop content without taking the time to align your expertise with your organizational goals and your audience’s needs.

When all three are aligned, the content you create is actually helping you get somewhere.

I’ve seen it work for higher ed marketers, mission-driven orgs, and professional service providers. Now, it’s your turn.

3 | Turn expert knowledge into audience language and enjoy marketing that’s sustainable.

With a better approach, your team can finally get into a marketing rhythm that feels good and makes you proud.

When your content clearly communicates what you know and why it matters, you can start building the trust and connection you've been hoping for all along.

Let's talk.

Recommended by
AWAI's Top Copywriting Trainer
Steve Slaunwhite

You don't have to figure this out alone. Meet your strategic content partner.

You need someone on your side who understands how overwhelming it can feel trying to plan and create content when marketing is only one of a dozen things demanding your attention. And to do it without pulling every last strand of your hair out at that.

For busy teams in higher ed, mission-driven organizations, and professional services, trying to keep marketing moving forward when you're juggling everything else can feel like an uphill climb. Both directions. In the snow. On a blustery winter day.

There’s always something more urgent that needs your attention.

A client needs you. So does that project you've been working on for hours. And your team's still waiting for answers. You tell yourself you'll get to marketing next.

But “next” has a funny way of becoming next week.

I get it. And it’s why I do what I do.

I work with teams just like yours in professional services, mission-driven organizations, and higher ed institutions so you can turn your expertise into audience-centered marketing without having to do it all yourself.

Learn more...

Here’s how we can get started:

DIY
(Guided)
__________________

You bring the motivation.
I'll bring the framework.

For confident marketers who just need a little guidance.

You'll have the tools and process you need to turn what your team knows into marketing that serves your audience and supports your goals.

Give me the tools →

Done-with-you (Collaborative)
___________________

Think of me as your extra team member who drinks less coffee (actually, I’m a tea girl!) and asks fewer questions about the office thermostat.

For teams that want a strategic partner working alongside them.

Together, we'll figure out what your marketing needs to accomplish, tap into the expertise across your organization, and turn it into content that clearly communicates your value.

Let's do this together →

Done-for-you
(Full-service)
_________________

Your plate is full.
I’ll empty it for you.

For the busy marketing team running in 10 directions at once.

I'll take the work off your plate, learn what I need to know about your organization and audience, and turn your organization's expertise into content that sounds like you and speaks your audience’s language.

Empty our plates →

What it's like to work together...

"Julie is trustworthy, efficient, and feels like a seamless extension of our team.”

Working with Julie on our messaging framework was a game-changer. She really listened and turned complex ideas into a clear content strategy and engaging messaging that truly reflects our brand. Julie is a pleasure to work with – highly recommend her.

Charlotte White, Brand Designer
White Space Creative

“Julie is trustworthy, efficient, and feels like a seamless extension of our team. She does the heavy lifting on research and turns complex knowledge into compelling, fact-supported copy that speaks directly to your ideal client. You can completely trust her with your brand voice.”

Hanna Stewart, Marketing Strategist
Hummingbird Creative Group

“Your vision and expertise DID help us tremendously in achieving our goal. Your patience, perseverance, and artistic eye helped in ways I did not initially consider. You continue to be a willing partner in our vision, assisting and adding value to our endeavor.”

Al Townsend, Media Team Coordinator
First Baptist Church of Mebane, NC

Testimonial for Julie Novara from a copywriting client

"I can’t always communicate what’s in my head, and I’m not interested in adding a full-time marketing employee. Julie’s a pleasure to work with and is able to work with me to get a better understanding of what I need. She then DELIVERS perfectly. Working with Julie allows me to focus on business needs while she produces amazing marketing content. I absolutely recommend Julie Novara for all your content marketing needs.”
Jasmine S. Galloway, CEO
Good Steward Financial Company

Ready to tap into the knowledge your team has and put it to work in your marketing?

(Of course you are. You already have enough to do without reinventing the wheel!)

Enter your best email below, and I'll send you a FREE copy of my new guide:

The Expertise Finder: 25 Places to FIND THE EXPERTISE That Sets You Apart

Freedom Partner

You know what your organization does best.Your marketing should make that clear.