Maximize Your Impact with Content Strategy
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Would you build a house without a plan?
Call the contractors. Tell them the new address. Meet them there just to introduce yourself. Then walk away expecting a new house to appear in the next few months? What about family vacation? Take off for a week with zero idea where you'll stay or how you'll get there? No one does that! Or no one who hopes to have a solid house and a decent vacation... But sometimes we approach business content that way... like we're getting in the car to go on vacation without even knowing where we're going... "And just like a new house without a blueprint or a family vacation with no direction...
Content falls flat. On. Its. Face. If you haven't developed a strategy for it." - Julie Novara, Content Strategist & Content Creator Do you know who you're trying to reach and the kind of content they'd like to read?
Or... are you posting content randomly on your website and sometimes on social media, and then wondering why it's not helping you get new clients, supporters, or donors? Sitting down to plan your content strategy can take the mystery out of creating content. When you develop the personas that describe your right-fit clients, you can target content specifically toward them and start building your authority in your industry. The more authority you build, the more impact you'll have. Would you like to maximize your impact with clear content goals and a plan to reach them? |
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Developing Personas
Saying hello to right-fit clients! Do you know who your right-fit clients are? Have you developed personas so you know the challenges they face, the questions they ask, the pain they need help resolving? We'll develop personas so you can address them directly as you begin planning the copywriting for your website, blog content, social media posts, and more. Together, we'll get your content strategy set on a solid foundation so you can maximize your impact with content that connects. |
Exploring Content Channels
Saying goodbye to endless channels! When we understand who your right-fit clients are and the best ways to reach them, we'll determine the best content channels for your business. That may mean adding some platforms or it could be streamlining the content you're already creating and using fewer channels... We'll work together to determine the best fit for your business. And you'll know exactly where to spend your time to maximize your impact. |
Creating Content Calendars
Saying goodbye to stressful Mondays! No more sitting around on Monday morning trying to decide what content you're going to post during the week! When we've determined the best outlets for your content, we'll put together an editorial calendar to guide the articles on your blog, social media posts, and any other content we've decided on. You'll know exactly what to post, when to post it, and where. No more second guessing yourself. Just carefree content creation! |
