Content Examples on Brand Development & Marketing

Published Works by Content Marketing Writer Julie J. Novara

​Hummingbird Creative Group Reveals Secrets to Branding Strategy
​Hummingbird Creative Group​

Branding Strategy — How To Build Strong Brands for Maximum Business Value
Hummingbird Creative Group

Building a Strong Brand Presence? Incorporate 4 Key Elements
​Hummingbird Creative Group

Wondering Why Business Leaders Should Embrace Brand Development? Here Are 3 Good Reasons
​​Hummingbird Creative Group

Why Brand Strength Matters — 4 Significant Effects on B2B and B2C Businesses​
​​Hummingbird Creative Group

The Pros and Cons of Working with an Agency for Brand Development
​​Hummingbird Creative Group

Measuring Organizational Success Holistically for the Best Results
​​Hummingbird Creative Group

Prioritizing Brand Development: How to Make Your Brand a Priority
​​Hummingbird Creative Group

4 Key Aspects of Branding: Brand Loyalty, Strategy, Awareness, and Identity
​​Hummingbird Creative Group

What Thought Leadership Is and How To Incorporate It Into Your Branding
​​Hummingbird Creative Group

How Strong Branding and Core Values Alignment Help Service Providers Succeed
​​Hummingbird Creative Group

In 2021, Hummingbird embarked on an initiative to gain better insight into the attitudes and perspectives of marketing decision-makers with respect to branding. We partnered with Audience Audit Inc to design a study exploring how professionals think about the value of a strong brand and the characteristics they associate with strong brands.

Among 153 participants in our study, all had authority to make decisions about their brand’s marketing spend. But not all felt the same way about the importance of that spend.
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Our study showed us that even the decision-makers who choose to make the investment have different attitudes about a strong brand. We found that they landed in three distinct groups: Brand Believers, Metrics Masters, and Disengaged Doubters. Let’s first look at the characteristics of each group and then unpack why branding matters and how brands can assess their strength."

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