Copywriting = Art + Science
Have you tried writing the copy for your own website?
Stopped and started again...
Searched website copywriting until you're tired of searching...
And finally... FINALLY... settled for a site that sticks with the facts?
You tell yourself those are important, too. And they are!
But there's no emotion. No sense of your personality. And no real connection to anyone, least of all your right-fit clients...
When you look at your competitors' sites, you feel almost an instant connection. You get them. You get why their businesses mean so much to them... and to the world. You feel like you're sitting down with them, cup of coffee in hand.
And you want your website to feel just like that, but you have no idea how to make that happen...
You see, website copywriting is a little bit art
and a little bit science.
Some folks may argue with that and say it's one or the other, but the truth is creativity matters. That's the art of writing great copy. But research and proven strategies matter, too. That's the science behind it.
You could learn to write great copy. That's not a question at all. Plenty of resources are out there that could teach you everything you need to know...
But why not spend your time doing what you really love?
Running your business. Impacting the community. Doing good for people. Changing the world...
Let me handle the artsy science of copywriting for your website.
For Sustainability-Focused Businesses...
Potential customers may frustrate you if they only seem to care about price.
Maybe they've even told you they want your products fast and cheap. But your eco-friendly merchandise has value far beyond the price. It's good for the local community. It's good for the planet. Most of all, it's good for people.
Does your website content say all that? If it doesn't, it should.
It should communicate the value you bring, the impact you're making... in a way that resonates with your right-fit clients and convinces them to buy in.
For Small Business Owners...
You started your business because you wanted to make a difference in the world.
You know why you do what you do, but you don't know how to say it... not in writing anyway. And certainly not on your website, the place everybody says is THE MOST IMPORTANT PLACE to say it!
Do you stay up late at night worried about the copy on your website?
Why not partner with someone who can write it all for you? Get it communicating your why and attracting the clients who resonate with who you are.
For Nonprofits That Are Making a Difference...
You're making an impact. Every. Single. Day.
You prioritize local communities, schools, artists, arts organizations, and more. Every grant you support makes a difference in others' lives.
Does the copywriting on your website communicate your impact so potential donors know exactly who you are and what their dollars help pay for?
Copywriting that communicates your mission well can help you accomplish that mission and maximize your impact.