Published Works Related to the Sustainability of the Environment
By Content Marketing Writer Julie J. Novara
Koch Foods Sustainability Overview
Koch Foods Inc.
What They Wanted - A sustainability overview that tells their sustainability story while meeting the demands of suppliers and customers for a behind-the-scenes look at how Koch Foods is taking care of its poultry, its people, and the planet we all share.
What I Did - Reviewed the Global Reporting Initiative (GRI) standards and the document the company had pulled together to present their data. Using language that reflects GRI standards and adding context, I transformed synopsis into story, creating a compelling organizational overview of the company's commitment to sustainability and stewardship.
Why It Worked - It was exactly what they needed to communicate their sustainability initiatives and environmental impact. The overview demonstrated their progress in continuing to reduce carbon emissions, conserve natural resources, and practice environmental responsibility throughout their operations.
Resource Environmental Solutions Cut Sheet
What They Wanted - A cut sheet detailing services the environmental solutions provider offers and positioning the company as the best resource for those services.
What I Did - Researched the company's service history, collaborated with the marketing director, and interviewed the frontline sales representative to understand the highlighted environmental solution, target audience, and best tone for the content. Developed copy that speaks directly to the company's right-fit client.
Why It Worked - The copy is consistent in language, tone, and complexity to other content the company has produced. It also filled a gap in the sales team's resources, meeting their immediate need for additional communication materials.
TS Designs White Paper
Hemp. A Challenge to Bring It Home Again
What They Wanted - A white paper that would position the company as a go-to for building a domestic supply chain in the industrial hemp industry.
What I Did - As part of the white paper team, I spearheaded the content with a deep dive into the history of industrial hemp, interviews with experts, and copy that aptly reflects the knowledge of the company's CEO and team.
Why It Worked - The timing was perfect to address questions about the potential for building a domestic industrial hemp supply chain in the US. The paper adequately combines history and current challenges to do just that. If you're thinking history sounds B-O-R-I-N-G, think again. The conversational tone makes it feel like you're sitting down to coffee with the CEO.
TS Designs White Paper
Is Commodity Pricing the Best Model We Can Give Farmers?
A Background Paper for Buyers and Brands
What They Wanted - A white paper that would present a model of pricing that includes cotton farmers in the conversation with the brands that buy their cotton.
What I Did - I managed the project, interviewing cotton farmers, crop consultants, and other cotton experts to craft a journalistic style white paper that showcases the company's commitment to local farmers, a transparent supply chain, and a resilient future for local communities.
Why It Worked - Story is compelling, and the story cotton farmers have to tell is one of the most compelling arguments for a transparent supply chain that allows buyers to know exactly where the cotton they're wearing was grown. The farmer's story also provides a strong backdrop for brands that want to create a sustainable future. This white paper communicates the farmer's story — some would call it a plight — and it's quite a convincing tale.
Cynosura Consulting, LLC, Press Release
Cynosura Consulting Partners with Industry Leaders...
What They Wanted - A press release to highlight an upcoming panel discussion while announcing to the outdoor industry, "We're open for business!"
What I Did - I caught the attention of prominent outdoor industry newswires on behalf of my client. Credit the strong lead, choice quotes, and narrative style with the win.
Why It Worked - The who, what, when, where, and how covered the nuts and bolts. The headline and lead told the readers why this bit of news mattered, and well-chosen quotes wrapped up the succinct package.