Content Created for an Environmental Solutions Provider
The Content Creation Project What They Wanted A cut sheet detailing services the environmental solutions provider offers and positioning the company as the best resource for those services. What I Did
Researched the company's service history.
Collaborated with the marketing director on the project.
Interviewed the frontline sales representative to understand the highlighted environmental solution, target audience, and best tone for the content.
Developed copy that speaks directly to the company's right-fit client.
Why It Worked The copy is consistent in language, tone, and complexity to other content the company has produced. It also filled a gap in the sales team's resources, meeting their immediate need for additional communication materials.
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