Content Created for a University's Medical Research Center

"For many years, patient data stored in the electronic health record (EHR) was used primarily as a memory aid to help doctors remember what they had done for patients in years past. But doctors knew it could do more, if only they had the infrastructure in place. When Congress authorized the creation of the Patient-Centered Research Institute (PCORI) in 2010, one benefit to researchers was the opportunity to use data to pose scientific questions that have the potential to transform patient care."

Julie J. Novara in Harnessing Data to Improve Patient Care

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​The Content Creation Project
UNC School of Medicine,
​NC Translational and Clinical Sciences Institute (NC TraCS)
Harnessing Data to Improve Patient Care
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What They Wanted
An article that educates on the significance of using healthcare data to conduct research, spotlights UNC's partnership with The National Patient-Centered Clinical Research Network (PCORnet), and celebrates the Congressional reauthorization of the Patient-Centered Research Institute (PCORI). 

What I Did
Collaborated with NC TraCS to interview their Principal Investigators and draft a convincing article that communicates the growing role of patient data in healthcare research. ​

Why It Worked
It's successful in demonstrating the benefits of research based on patient data without putting the reader to sleep. Weaving the investigators own words into the article presents a compelling story that celebrates the innovative advances of modern medical research and improved patient care. 

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