Content Created for a University's Medical Research Center

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​The Content Creation Project
UNC School of Medicine,
​NC Translational and Clinical Sciences Institute (NC TraCS)
Harnessing Data to Improve Patient Care
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What They Wanted
An article that educates on the significance of using healthcare data to conduct research, spotlights UNC's partnership with The National Patient-Centered Clinical Research Network (PCORnet), and celebrates the Congressional reauthorization of the Patient-Centered Research Institute (PCORI). 

What I Did
Collaborated with NC TraCS to interview their Principal Investigators and draft a convincing article that communicates the growing role of patient data in healthcare research. ​

Why It Worked
It's successful in demonstrating the benefits of research based on patient data without putting the reader to sleep. Weaving the investigators own words into the article presents a compelling story that celebrates the innovative advances of modern medical research and improved patient care. 

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