Article for Nonprofit Community Foundation
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Nonprofit content marketing
While marketing for a for-profit company is about advertising the product or service to make a profit, marketing for nonprofits is about making the most of marketing strategies to promote the organization's mission. Nonprofit content marketing helps organizations:
In this piece for the Triangle Community Foundation in Raleigh, North Carolina, the goal was to share just how deeply the pandemic had impacted local artists and arts organizations. It also highlighted their resiliency and the innovative solutions their creativity sparked. |
Triangle Community Foundation, News Article Creative Fundraising, the Philanthropic Response, and the Economic Impact of COVID-19 on Local Arts Organizations in the Triangle What They Wanted - A story that highlights the response of artists, arts organizations, and arts appreciators to the COVID crisis, which has had major impact on the arts industry. What I Did - Crafted a compelling story based on interviews with executive directors whose fingers are on the pulse of the local arts landscape, weaving their emotions into the facts about funds raised and artists supported. Why It Worked - Emotional storytelling peppered with facts about a genuine need in the community, it's equally heartwarming and heartrending and likely to bring in additional funding... which makes it an all-around win. Thank you for this. It’s excellent, and will likely bring in more arts funding." |
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